Effective Date: 15 August 2025
Last Updated: 15 August 2025
ElvesAreBack.com (“we,” “our,” or “us”) is owned and operated by Friendly Code Limited. This Privacy Policy explains how we collect, use, and protect your personal data when you visit and interact with our website, including the use of Google AdSense and Google Analytics.
By using our website, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of the site.
When you use ElvesAreBack.com, we may collect the following types of information:
When submitting photos, filling out forms, or contacting us, you may provide your name, email address, and other relevant information.
Cookies & Tracking Technologies: We use cookies and similar technologies to enhance your experience and to serve personalised ads.
Usage Data: Information such as your IP address, browser type, device type, pages visited, and time spent on our site.
We display advertisements on our website through Google AdSense.
Google may use cookies, including the DoubleClick DART cookie, to serve ads based on your previous visits to this and other websites.
You can opt out of personalised advertising by visiting the Google Ads Settings page:
https://www.google.com/settings/ads
For more information on how Google uses data from our site, visit:
https://policies.google.com/technologies/partner-sites
We use Google Analytics to understand how visitors interact with our site and improve our content.
Google Analytics collects information such as:
Pages visited
Time spent on pages
Links clicked
Geographical location (approximate)
Google may use cookies to track your activity across our site and other websites. You can opt out of Google Analytics tracking by using the Google Analytics Opt-out Browser Add-on:
https://tools.google.com/dlpage/gaoptout
We use the collected information to:
Provide and improve our website and services.
Display relevant advertisements.
Monitor site performance and detect issues.
Understand audience behaviour and preferences.
Our website may contain links to other websites. We are not responsible for the privacy practices or content of third-party sites.
We take reasonable measures to protect your data from unauthorised access, alteration, or destruction. However, no method of transmission over the internet is 100% secure.
Depending on your location, you may have rights to:
Request access to the personal data we hold about you.
Request correction or deletion of your data.
Opt out of personalised ads and analytics tracking.
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date.
If you have any questions about this Privacy Policy, please contact us at:
Email: [email protected]
If you like, I can also make you a GDPR-compliant “cookie consent” banner that matches your site branding and ensures AdSense and Analytics tracking only run after user consent. That will help keep you compliant with UK and EU law.